The Grinch Meal
After taking over McDonald’s in Canada in 2024, it was time to bring the mean one to the States.
We let the Grinch takeover everything from McDonald’s socials to Times Square but our efforts were short-lived because…
The Grinch Meal sold out within a week, gave McDonald’s their biggest sales day in restaurant history, for a week McDonald’s was the global leader in sock sales, and we also not only met but exceeded a bunch of sales goals.
Lesson learned? People don’t play about the Grinch.
If you didn’t get to try the Grinch Meal, fret not…you can still get parts of the meal on eBay if you’re willing to spend some $$$
WKNY Team: Arvie McKenzie, Paddy Treacy, Alex McClelland, Saporah Carter, Christine Kim, Brian D'Entremont, Dev Garner, Courtney Foster, Elaina Powless, Eli Sandoval, Logan Harvill, Julia Dedona and probably many others!
Director: Ryan Feng
Press: The Grinch Hijacks McDonald’s Mischievous Holiday Campaign (Adweek)